I’m a videographer, graphic designer, and print specialist in Rochester, New York.
Email me or call me at (585)944-3345
WORK EXPERIENCE
Contract Filmmaker, Fine Artist → 2020–Present
Multimedia Specialist, Site Lead → Xerox, 2010–2020
Filmmaker → Foul Play, 2008–2010
Designer → Lazer Incorporated, 2002–2008
Rochester Flag T-Shirt (Mockup)
A three-color reproduction of the official flag of Rochester, NY, originally designed in 1910. The flag design is applied to an image of a T-shirt model generated with DALL·E 3.
Video Design, Animation, and Editing
The “Xerox iGen 5 Press Five Ways to Win” video uses a combination of footage and animation to market a commercial printing press.
Footage was acquired from Xerox partners, with some additional printed piece footage filmed on site. I created animations to underscore concepts such as the optional ability to print a fifth color on the press.
I identified a suitable voice actor, found an appropriate music track, and integrated brand elements to create an information-dense short video. The video was published to the Xerox product page and on YouTube.
Plant Label Design (Mockup)
Proposed label design for the Children’s Garden in Rochester’s Beechwood Neighborhood. A photograph of an actual copper label in the garden was modified to remove the original metal-punched text and add a new, more functional label.
The label includes the plant’s scientific name, a brief description, a monthly ripening guide, and a QR code to share more information about the plant species.
Due to budgetary constraints, the labels will be produced on laminated card stock.
Motion Graphics Demo Reel
A compilation of some of my work inside and outside of Xerox, made using Adobe and Apple production software.
Logo and Website Design
A local medical organization needed an updated logo and modern website design.
The logo design is a play on the original “Rod of Asclepius” symbol used in medicine, with the wings changed to plant leaves to represent the dietary changes these doctors advocate.
The design of the site leveraged a pre-existing site template for ease of installation, with very little backend work needed by the client. The action item of calling to schedule has been promoted to front-and-center to encourage a higher response rate.
Multichannel Social Media Video
My recent clients have needed videos that can be used across multiple social media feeds, in both horizontal and vertical aspect ratios. This video has a vertical version that also needed on-screen captions and generous safe areas to avoid on-screen UI elements in platforms like Instagram and TikTok.
The video was shot with a green screen and composited. Alternate footage was used for certain scenes in the vertical video when the horizontal footage was too cropped.